How Much Internet Marketing Experience Do You Need To Set Up An Online Business Podcast?

Perhaps the question in the title that heads this article seems a bit weird. After all, you would imagine that a prerequisite for someone planning to start a free Internet marketing podcast would be to have a lot of Internet business experience, right?

Actually, no, not necessarily! And here's why.

While it is a definite bonus to have a lot of Internet marketing experience, especially if you are aiming to use your podcast for Internet business coaching, that does not mean that a newbie online marketer should put off starting a podcast about Internet marketing. Both the expert and the beginner can present useful information about Internet marketing to an interested audience. Each is able to provide a helpful and enjoyable online business podcast from his or her own perspective.

While experienced Internet marketers will be able to use their expertise in their podcasts, inexperienced Internet marketers will be able to use their LACK of experience as the starting point for the themes of their podcasts and use the podcast as a medium of exploration to try and fill in the gaps in their knowledge. The experienced Internet marketing podcaster is like your teacher or coach whereas the inexperienced newbie is like a friend or companion.

The Podcaster As Teacher

This is the most common format for business podcasting. The podcaster is, or wishes to present himself as, "the voice of experience". He is the expert and we draw upon his knowledge to improve our own Internet marketing performance.

The podcaster as teacher offers us a lot of free podcast content, but will very likely also offer a paid subscription upgrade where we can access much more detailed information.

The Podcaster As Learner

The newbie Internet marketing podcaster is more like a fellow-learner, someone who is not afraid to ask the "dumb questions" and who can share with you every mistake, blunder and new discovery and have a lot of fun while learning the ropes.

A business podcast hosted by an Internet marketing newbie would ideally adopt a "heuristic" approach to its material - that is, the podcaster would "learn through experience", finding what works and what doesn't by trial and error.

Build Your Reputation As An Internet Business Podcaster

For the newbie, it is probably too early to try and add an upgrade option to the free podcast because you are clearly not in any position to brand yourself as an expert just yet.

What you can do, however, is seek out some successful Internet marketers who are experts in their field and try to set up an interview with each of them using Skype.

You can lead up to this by joining some online business forums and getting to know the established marketers who use the forums. Then, when you feel you are ready, send them a private message on the forum asking if they would be interested in being interviewed for your podcast.

This will add some great content to your podcast, and help to build your own reputation as well.

After a year or so of podcasting and of experimenting with Internet marketing you will move up towards an intermediate stage where you are creating a name for yourself as a podcaster and also have accumulated a lot of experience. Your subscribers are now likely to be a mixture of faithful followers and a new generation of newbies.

You will also notice that you are beginning to speak with more authority based on your accumulated experience.

Give it one more year and you will then be in a good position to offer paid training services. You will now have established yourself as an expert Internet business podcaster.

Ignorance Is Bliss

So, if you are an Internet marketing newbie and are looking for a good way to start "building your brand", I suggest that you think about setting up a podcast related to your Internet business niche and podcast about all the Internet marketing techniques that you don't know about! You will discover that Internet marketing "ignorance" can be transformed into free podcasting "bliss"!


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David Hurley lives in Japan and hosts an Internet business podcast - click the link to listen to David's latest free podcast programme.