Business Website Design Tips That Can Generate More Sales

It doesn't matter if you are designing a website from scratch or are looking to modify your current business website design, there are a number of techniques you can use to instantly make your site more profitable. These strategies deal primarily with directing your readers attention, tailoring your advertisements to their interests, and keeping your audience engaged and active. Here's a quick look at seven simple website design tips that you can use to make your website more profitable.

One of the most important things that you can do to make your website more profitable is organize your top navigation bar with monetization in mind. In general, the top navigation bar is where most people will click when they want to explore your website or are searching for something in particular. With this in mind, it makes sense to have direct links to your money pages in your top navigation bar. Since these pages are designed to maximize conversions, this increased amount of traffic should quickly increase the profitability of your website.

Another simple business website design technique that can make your site more profitable is to tailor the advertisements that you use based upon the topic of the content on that page. For example, if you have a website or blog with 10 categories then each of these categories should have their own set of advertisements. While micro niche websites may be focused enough that the same advertisements can be used across the entire site, larger or less focused websites should tailor the advertisements based upon the category.

Monetizing your "About Me" section is something that many people overlook. While you should focus primarily on telling people about you and your company, there's no reason not to include several links to your money pages, best-selling products, or affiliate offers. For example, if you have created a digital product, then you should mention it as part of your story and include a direct link to it. As an added bonus, many people who link to your website will link to your About Me page which means that you can gain search engine ranking benefits as well.

You should also take some time to make sure that you have a large header advertisement. The header space on your website tends to get the readers attention first, which means that you should use your highest converting offers. Ideally, you should also tailor your header advertisement to match the different categories on your website.

Adding an opt in box to get people to join your list is likely something that you are doing or planning to do already. Since you want to place advertisements and offers in the spaces which get the most attention from your readers, using a lightbox will allow you to gain the maximum amount of sign-ups without taking up any of your premium advertising space.

Another simple business website design tip is to always ensure that your most popular content is in the sidebar. While it may be below an advertisement, it should be towards the top of the sidebar. Additionally, in order to save space you should use a tabbed content area. This will allow readers to see the maximum amount of popular content without you sacrificing a lot of space.

Finally, you should make sure that you include a link to your squeeze page at the end of every post. The first reason for this is that once people are done reading, they don't know what to do next if you don't direct them somewhere. As a result, placing a link your squeeze page at the bottom of your post will get the most attention. The second reason is that people will not link directly to your squeeze page, however they will link to your content. By including a link to your squeeze page at the end of every post, you can direct organic traffic from your content to your squeeze page.

These are just a few of the quick and simple business website design tips you can implement today to improve your website conversion rate.


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For more of David Hurley's business website design tips, visit his website at:

http://grasp-the-nettle.com